Login Icon Login / Register   


ETA Product Development

Product Development

heavy truckAs a complete project integrator from start to finish, our skilled team develops the most effective products for our clients, from Concept to Product.   

We offer over 30 years of CAD/CAE experience and are skilled with the latest technological advancements (tools and materials) to help our clients develop the highest performing products, in the shortest amount of time, at the lowest possible cost.  We are able to achieve these results by engaging our Accelerated Concept to Product (ACP) Process.

Our advanced team offers the innovation and adaptability of a smaller company along with mature processes and aptitude which we have learned while working with the world’s largest automotive manufacturers. We are continuously improving our processes and developing new advancements that seek to benefit our clients.

Working with key industry leaders as strategic partners, we can efficiently manage every detail to create success for your product line. And, by hedging product development risk by creating products with our ACP Process, there are less surprises down the road in terms of manufacturing or warranty issues.

The ACP Process
The ACP Process has revolutionized and streamlined the product development process, through optimization led design. The performance-driven development process relies heavily on simulations to meet timing and budget targets, whereas the traditional processes have been built around a build-test philosophy. 

The key benefits of the ACP Process include a demonstrated capability to reduce product development costs by 35-40%, reduce product mass by approximately 20%, improve product performance (stiffness, NVH, crash/safety, durability) as well as reduce manufacturing and tooling cost through part consolidation.

This technique is a proprietary, performance-driven, holistic product design development method, which is based on design optimization.  ACP incorporates the use of multiple CAE tools to generate an optimal design solution. 

Contrary to conventional methods where just one or a few design concepts are evaluated, with the ACP process hundreds of design concepts under multiple load conditions are evaluated simultaneously.  Only those concepts, which meet all of the design targets and manufacturing constraints, are initiated.  The resulting concept(s) is designed, analyzed and optimized using loading, manufacturing, material, and cost constraints.  CAD data is then generated for the optimal design.  Finally, our team takes the design to the production level (preparing it for manufacturing) based on the available manufacturing processes and provides production support.  

Using this system, the resulting product meets all performance, mass, cost and manufacturing constraints.  Applied at the component, sub-system, or full-system level, significant efficiencies and product improvement are achievable using the ACP Process.  In this practice, ETA’s expert team revisits process requirements and uses the most advanced technology, tools, and materials to give the client the most lightweight structure possible.  Applying ACP

ETA Locations & Distributors